So, inspired by his children and their countless friends who always wanted him to take them skating, he started a skateboarding program. And over night the kids taught him a few lessons and he realized just how many valuable lessons skateboarding could teach the kids, like...

                 - discipline and a strong work ethic, because trying the same trick 1,000 times just to land it once and then doing it 100 more times to land it one more time takes a whole lot of discipline and hard work.

                 - sportsmanship and good manners, because this is a sport like any other except there isn't a rule book or a ref on the field but to do well you have to know the unwritten rules of skating which involve respect and self control and etiquette.

Holbrook combined these principles along with many others and created the Mad About Skateboarding educational program. While expanding the program to meet the needs of the community, his ultimate goal is to help South Florida in any way that he can, create the flourishing skate community that has succeeded and continues to grow in Colorado.

To create a safe environment for children to learn life skills through the discipline of skateboarding - hard work, commitment, sportsmanship, community.


Founder Robert Holbrook was born and raised in South Florida. He began skating at age 10 and by 14 he was on the first Island Water Sports skate team. From that age on his love and commitment to skateboarding - the sport, the culture and the community, has never faltered.

In 1996 he moved to Colorado where he witnessed the incredible growth of the skateboarding scene. In 2000 he become a part of the 303 Boards team as their team manager. During his time with 303 they grew to become a house hold name, winning Thrasher Magazine's best shop video award numerous times and touting a team with unparalled talent and several pros like Ernie Torres, Angel Ramirez and David Reyes. After 13 years with 303, Rob returned to South Florida in 2012 expecting to find the same kind of growth in the skateboarding industry that Colorado had experienced. To his surprise he found that his home town of Ft Lauderdale had not built a single park and that there were only a few core skate shops spread across Broward, Dade & Palm Beach Counties, but again none in Ft Lauderdale. What he quickly found out was that, the lack of parks and shops was not due to lack of demand. In fact everyone wanted to skate!

Our Story


Community Sponsors

Mad is proud to be sponsored by: